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This site balbobeadworks.com states the following, "Balbo Beadworks captures this energy in a unique, beautiful keepsake Memorial Bead that you can wear, display and cherish forever." We observed that the website also stated " Keep your favorite companion with you forever with your own unique Memorial Bead and remember the fun times you shared together." It also stated " As long as the substance can be made into a granular material, it can be encased in molten glass. The ideas are endless in creating your bead. Photographs by - Zina Balbo and Rik Sferra." The header had glass beads as the highest ranking keyword. It was followed by cremation ash, memorial, and memorial beads which isn't as ranked as highly as glass beads. The next words the site used was perserving cremation ash. keepsake memorial bead was also included but might not be seen by web engines.